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Kleeneze
- The company history since 1923
Harry Crook established Kleeneze in Bristol
in 1923 where he utilised his acquired brush
making knowledge to manufacture twisted-in
wire brushes by hand. After only a few
months, due to the huge demand for these
finely crafted brushes, Kleeneze was able to
buy a twisting machine and by 1928, just
five years after its inception, Kleeneze was
able to proudly boast 200 branches
worldwide.
After initially starting
business as purely brush makers Kleeneze
gradually expanded to include household
consumables within it’s range – beginning
with polish. This was a wise move as during
this year Kleeneze enjoyed record breaking
sales. This continued until the Second World
War when production was channelled into a
variety of war needs. The very first
Kleeneze distributors were known as Boosters
as they boosted brush sales.
Kleeneze’s overseas operations proved
immensely successful throughout the 1930s,
ceasing only when the outbreak of war
necessarily restricted business.
Between 1945 – 1960, as Britain was
recovering from the economic effects of war,
Kleeneze began to expand its range to
include Talcum Powder, Oatmeal Bath cubes
and Chlorophyll Toothpaste. Kleeneze was no
longer simply a brush making company; the
business was progressing and expanding.
During the 1960s Kleeneze agents, as they
were now known, were awarded self-employed
status.
Between 1970-1980 Network Marketing, a
concept unique in the UK, was introduced
and, in an attempt to modernise the Kleeneze
image, a move was made to step away from
traditional brush and polish selling to
aerosol and car care products.
From 1980 onwards the home shopping and
direct selling phenomenon took off.
Kleeneze was now solely concerned with
Network Marketing and the dedication and
energy of Kleeneze ‘agents’ built the
foundation for today’s Opportunity.
 During
the 1990s Kleeneze’s successful programme of
incentives saw ‘agents’ flocking to the
business.
In 1995 Kleeneze re-launched its activities
in the Republic of Ireland. Since this time,
both Distributor (as agents are now known)
numbers and sales figures have grown.
In May 2004, Kleeneze opened its brand new
office headquarters and distribution centre
in Warmley, Bristol. After 75 years at the
old address in Hanham, Bristol, it was time
for a move. The new site is spacious and
modern and, with its contemporary offices
and new technology, allows the business to
thrive.
Distributor numbers in the UK & Ireland are
increasing as the business continues to grow
and expand into Holland.
In 2005
Kleeneze became part of a new enlarged group
which also included Kitbag - Sportswear,
iwantoneofthose.com (iwoot) - Gadget
business & Cabouchon - Jewellery.
May 2006
Kleeneze launched into Germany, and built a
distribution hub in the Border of Holland /
Germany to service the European Network.
October 2006
has seen Kleeneze & some of its partner
companies bought and become part of the
multi-million Findel PLC business a FT250
company.
As well as the names you may already know in
the group portfolio (Some are listed in the
side column,
Findel
PLC
now also own other companies some that have
already featured in the main range:
To visit the Cabouchon website click here.
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